The Moving Gallery (MG)is an innovative, fully curated art exhibition located on a double deck service bus in Reading.

 

Using an urban bus as the privileged tool to deliver this project is not a casual pick.

The bus, by its nature, represents an inclusive community, which reactivates some processes that are getting obsolete. In a society where people are encouraged to adopt an individualistic way of life, the bus implicitly asks people to share a very small place with others, to listen to their talking or to notice their moods.

 

 

The bus is also the symbol of mobility in a place; it is the most democratic and open of the means of transport; it is based on a sense of trust on the others. The trust that the bus is going to pick 'me' up, on the other people inside the bus who are not going to harm 'me', on the bus driver who has the responsibility of many lives while driving.

 

 

Visitors of MG are the regular bus passengers of the town of Reading, as the bus will run on standard routes without requiring any additional fee. Moreover, Reading Buses offered to run MG as a “jolly” bus, a bus that varies routes on a weekly or daily basis, to reach as many different places and people as possible.

Covering different routes at different times, MG will have on board, for instance, University students in the evening, pupils in the afternoon, elderly in the early mornings, professionals at the peak hours, etc.  ​